Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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Agencies
January 16,2020

Washington D.C., Jan 16: Barbara Broccoli, who has since long been the producer of the James Bond franchise, recently clarified in an interview that the 007 character won't be played by a woman in the forthcoming rendition.

Broccoli, accompanied by her half brother and fellow producer Michael G. Wilson, told Variety: "He can be of any color, but he is male."

She went on to say: "I believe we should be creating new characters for women -- strong female characters. I'm not particularly interested in taking a male character and having a woman play it. I think women are far more interesting than that."

According to Fox News, the current Bond hero, Daniel Craig, announced last November that he would cease to play the legendary character once he is done with the upcoming 'No Time To Die' movie that is scheduled for release in coming April.

Commenting on Daniel parting ways with the franchise, Broccoli said: "I'm in total denial. I've accepted what Daniel has said, but I'm still in denial. It's too traumatic for me."

Fox News reported last July that the British Actress Lashana Lynch could possibly star in the 2020 Bond flick, but such speculations were dispelled once the trailer for the movie was brought out last December.

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Agencies
June 15,2020

Mumbai, Jun 15: Actor Sushant Singh Rajput's death has reignited the discussions around the struggle of survival in Bollywood, with many insiders highlighting "cruel and unforgiving" nature of the industry, particularly tough on outsiders.

Rajput was found hanging in his Bandra apartment on Sunday.

According to a police official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

An engineering student, Rajput left his course at the Delhi Technological University in the early 2000s and rose from a background dancer to a TV star with soap opera Pavitra Rishta, which gave the "outsider" his breakout show in 2009.

In 2013, he made his Bollywood debut with Kai Po Che! and went on to star in films such as Shuddh Desi Romance, Raabta, Kedarnath, Sonchiriya and Chhichhore.

But his most prominent role came as cricketer Mahendra Singh Dhoni's in the 2007 biopic, MS Dhoni: The Untold Story.

In a telling tweet, veteran actor Dharmendra wrote despite not knowing Rajput personally, his death served as a reminder that the industry could be "cruel".

"Pyaare Sushant, naa film dekhi na kabhi mila tum se... par tere achaanak chale jaane se bada sadma laga. This beautiful beloved 'show business" is very cruel. I can imagine your unbearable pain. I share the pain of your loving family and friends," Dharmendra wrote.

Actor Meera Chopra penned a powerful, poignant note about the loneliness one feels working in an industry, which is "cold and ruthless".

"We all knew well that Sushant was going through depression since long, but what did we do? Where was his close circle, the directors and producers he's worked with, his close friends? Why nobody came out and helped, gave him the kind of love, the work that he wanted - because nobody cares," she wrote on Twitter.

The Section 375 actor, who has been vocal about feeling suffocated by the constant judgement from the industry colleagues, said nobody in Bollywood cares about what one's going through and artistes are just a flop away from being alienated.

Chopra said the industry has "failed" Rajput and Bollywood will now never be the same.

"True, Bollywood is a small family, but a kind of family which is never there when you need them. He had to take his life for that family to realise the kind of pain and need he was in. An outsider will always feel like an outsider here.

"I just want to say to my industry that help people when they need it, and you know when they need it. There is no point tweeting when they are no more. Don't pretend to be sad when you guys didn't do anything when he was sad. Stop being such a hypocritical society," she added.

Gulshan Devaiah said, as an actor, one could understand why Rajput would've taken the step to end his life.

"As actors, somewhere deep down inside, we think we know why he did it and that’s why it so disturbing even if you didn’t know him at all. It’s a hard game to play and he played it very well but the game won in the end," Devaiah wrote.

Quoting Chopra's tweet, the Mard Ko Dard Nahi Hota star dismissed the idea of Bollywood being a family.

"If one thinks it’s a family, there is the problem. Bollywood is an imaginary name for a place of work, that’s it. I am really not trying to put anybody down here and sorry if it seems," he wrote.

On Sunday, actor-producer Nikhil Dwivedi posted a strongly-worded tweet calling out the "hypocrisy" of the industry after people from the film fraternity wrote they regretted not staying in touch with the "Chhichhore" star.

"High and mighty announcing they should have kept in touch with Sushant. Come on, you didn't! And that's because his career dipped. So STFU! Are you in touch with Imran Khan, Abhay Deol and others? No! But you were, when they were doing well," Dwivedi said.

Similar sentiment was echoed by filmmaker Anubhav Sinha, who, without taking names, said the "Bollywood Privilege Club" must sit down and think hard.

"Now don't ask me to elaborate any further," he tweeted.

Addressing outsiders, filmmaker Hansal Mehta wrote a long thread about the two ends of an artiste's time in the industry - the glorious successes and the crushing lows.

"There are many young 'outsiders' in this industry. Remember this - there is an establishment that will make you feel like the next big thing until they need you. They will drop you and mock you as soon as you falter. Do not fall for the trap. The ones that celebrate you will celebrate your downfall some time later," he tweeted.

Mehta said it's important for those who don't come from a film family to not force themselves to fit in.

"Just be authentic, follow your heart and stop seeking acceptance from anybody. Your connection should be with your art, your craft and with your audience. Nothing else matters. Over the years you will succeed, you will stumble.

"But remember that nothing is more important than you. Look after yourself. And know that you matter. The world is much bigger and wiser than what you perceive. So are opportunities. If you stay they will be yours. Lots of love. Never lose heart," the filmmaker wrote.

Celebrity hairstylist-turned-director Sapna Bhavnani claimed that Rajput's battle with mental health was out in the open and yet the industry chose to look the other way.

"It’s no secret Sushant was going through very tough times for the last few years. No one in the industry stood up for him nor did they lend a helping hand. To tweet today is the biggest display of how shallow the industry really is. No one here is your friend," she wrote on Twitter.

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News Network
June 24,2020

New Delhi, Jun 24: Actor Bhumi Pednekar supported migrant labourers traveling long distances amid the coronavirus pandemic, in a rather unique way- by donating footwear to them.

The gut-wrenching images of migrants walking barefoot on the roads made the 'Pati Patni Aur Woh' actor take the plunge to help them.

Pednekar joined hands with a footwear company and a volunteer-based non-government organisation - The Robin Hood Army - to help the underprivileged with footwear.

The actor helped over 1000 migrant labourers in and around Ghaziabad in Murad Nagar, Govindpuram, Vijay Nagar, and distributed footwear among men and women across age-groups.

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