Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
April 6,2020

New Delhi, April 6: Acknowledging on being scared and talking of not seeing his family for three weeks, actor Salman Khan along with nephew Nirvaan on Sunday shared their lockdown experience in a video message.

The 54-year-old star, without disclosing where the actor actually is, shared a video message on Twitter along with his brother Sohail Khan's son, Nirvaan.

Salman began the one-minute and 26-seconds long video, by saying: "We came here for a few days and now we're stuck and scared"

The 'Bharat' actor then introduced Nirvaan and asked him "How long has it been since you saw your father?", to which Nirvaan replied, "It must have been three weeks."

"I have not seen my father for three weeks. We are here and he is alone at home," Salman added.

The 'Sultan' actor then asks the boy: "You remember the film dialogue, 'the one who got scared, died.' It does not apply here in this situation. We are scared and bravely we admit that we are scared. Please don't be brave in this situation."

Nirvaan also further requested everybody to stay safe and maintain social-distance.

"I think it's better for everyone to stay home, avoid contact and I think the longer we stay indoors the faster this ends," he added.

The 'Bajrangi Bhaijaan' star concluded the video by saying: "The one who got afraid saved himself and lives of others around him. Moral of the story, 'We're all scared'."

Urging people to take the government's advisory of self-isolation seriously amid the rising cases of coronavirus in the country, the megastar had earlier shared a video message for fans. 

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News Network
June 17,2020

New Delhi, Jun 17: Bollywood actor Hrithik Roshan expressed sorrow over the 'unrest' the country is facing, following the news of the Indian Army personnel being killed in a face-off with the Chinese in Ladakh's Galwan Valley was confirmed.

The 'Super 30' actor said that the situation of 'unrest' people are facing now and to know about the loss of lives in Ladakh has left him with a "heavy heart."

"Our defence stands tall on the ground. My highest respect to the martyred in the line of duty. Condolences & prayers for their families. May the departed & living find peace," the 'War' actor tweeted.

Signalling to the strength and showing support to the Indian Army, veteran actor Anupam Kher wrote on Twitter: "Bharatiya Sena Ki Jai. Jai Hind"

While, 'Golmaal' actor, Tusshar Kapoor tweeted: "More power to our heroes, our brave soldiers in all frontiers! RIP our martyrs!"

The violent face-off happened on late evening and night of June 15 in Ladakh's Galwan Valley as a result of an attempt by the Chinese troops to "unilaterally change" the status quo during de-escalation in Eastern Ladakh and the situation could have been avoided if the agreement at the higher level been scrupulously followed by the Chinese side, India said on Tuesday.

The Army confirmed that 20 soldiers were killed in the face-off including 17 who were critically injured at the stand-off location and exposed to sub-zero temperatures in the high altitude terrain.

Indian and Chinese troops have disengaged at the Galwan area in Ladakh where they had earlier clashed on the night of June 15 and 16, Indian Army said.

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News Network
July 1,2020

Los Angeles, Jul 1: Actor Priyanka Chopra Jonas has struck a two-year television deal with Amazon. The 37-year-old actor shared the news about her "multimillion-dollar" first look deal with the streamer in a post on Instagram.

"So honoured and excited to finally share this news with you. Looking ahead, we already have so much on our slate! Big thank you to @jsalke and her team at Amazon for being such great partners, and for sharing in the belief that talent and good content knows no boundaries," Priyanka wrote.

The actor, who launched her own production banner Purple Pebble Pictures in 2015, said she aims to create "great content" featuring "creative talent" from all over the world.

"This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavour with Amazon. ⁣⁣

"And as a storyteller, my quest is to constantly push myself to explore new ideas that not only entertain but most importantly, open minds and perspectives," Priyanka said.

She thanked her fans for being a "big part of my journey so far".

"And for those who are just getting to know me, or maybe only recognise me as Alex Parrish from 'Quantico', I'm excited for you to get to know me better," Priyanka concluded.

Priyanka, who started her Hollywood career with ABC series Quantico, has featured in films such as Baywatch and Isn't It Romantic.

Amazon Studios head Jennifer Salke told Variety that she bonded with the actor over their "shared passion for diverse global storytelling".

"Priyanka is drawn to exciting original content and characters that can resonate globally. She’s a powerhouse producer, and we are thrilled to collaborate with her for years to come," she added.

Prior to her deal with Amazon, the actor lined up two projects with the streamer. She will star opposite Game of Thrones actor Richard Madden in upcoming thriller series Citadel, to be produced by Anthony and Joe Russo.

The actor will also feature in Sangeet, an unscripted series co-produced with her husband, Nick Jonas.

Priyanka's another project with Amazon is a film about Ma Anand Sheela, the assistant to guru Bhagwan Rajneesh (also known as Osho). The actor will be producing the movie which is based on Netflix docu-series Wild Wild Country.

Besides her association with Amazon, the actor will next star in two Netflix projects -- superhero movie We Can Be Heroes and The White Tiger,  opposite Rajkummar Rao.

She is currently shooting for Keanu Reeves-starrer The Matrix 4, which recently resumed filming after production was halted by the pandemic.

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