Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
February 19,2020

Washington, Feb 19: Popular Indian-American stand-up comedian Hasan Minhaj, who has been critical of both US President Donald Trump and Prime Minister Narendra Modi, would perform at the annual dinner of the White House Correspondents Association.

Hasan Minhaj, whose parents come from Aligarh in Uttar Pradesh, will serve as the entertainer at the event.

Kenan Thompson, the actor, and longest-tenured Saturday Night Live cast-member will serve as the host for the annual White House Correspondents Association's (WHCA) dinner on April 25.

"Hasan Minhaj, the Peabody award-winning host of Netflix's Patriot Act with Hasan Minhaj, will return to the dinner as featured entertainer," the WHCA announced.

"Kenan and Hasan are two of the most engaged and engaging entertainers in America. I'm thrilled they'll help us celebrate the role of a free press in our democracy," said Jonathan Karl, Chief White House Correspondent for ABC News and president of the WHCA.

"We're looking forward to a lively evening honouring the most important political journalism of the past year," he said.

President Trump who has skipped the WHCA dinner for the last three years is unlikely to attend this time as well.

Hasan Minhaj has hosted his Netflix show since 2018, drawing critics' raves, including a Peabody award in 2019, for his humorous and informed examination of issues of domestic and global import.

He was the entertainer at the 2017 WHCA Dinner when he was a senior correspondent on The Daily Show. His one-hour Netflix comedy special Hasan Minhaj: Homecoming King was released in 2017, for which he won his first Peabody Award in 2018.

Kenan Thompson began his career as a member of Nickelodeon's sketch series All That. Kenan Thompson is currently in his 17th season on SNL where he has set a record for the most celebrity impressions performed on the show.

In 2018, he received an Emmy Award for Outstanding Original Music and Lyrics and a nomination for Outstanding Supporting Actor in a Comedy Series.

At its annual dinner, WHCA will be presenting two new awards at the 2020 dinner: The Katharine Graham Award for Courage and Accountability and the Award for Excellence in Presidential News Coverage by Visual Journalists.

These are in addition to the longstanding Aldo Beckman Award for Overall Excellence in White House Coverage and Merriman Smith Award for Excellence in Presidential News Coverage Under Deadline Pressure.

This year's dinner will also include the inaugural presentation of the Collier Prize for State Government Accountability, administered by the University of Florida''s College of Journalism and Communications to recognize outstanding statehouse reporting.

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News Network
April 2,2020

Mumbai, Apr 2: Ramayan, the over three-decade-old TV series based on Hindu mythology, garnered 170 million viewers in four shows over the last weekend in its new avatar, the BARC said on Thursday.

This catapulted the Ramanand Sagar production as the highest watched serial in the Hindi general entertainment space ever, the Broadcast Audience Research Council said.

The show was relaunched last Saturday amid the gloomy times of lockdown due to the COVID-19 pandemic, and a lot of thrust laid by the government machinery to popularise the series.

BARC's chief executive Sunil Lulla said the numbers notched up by the series was a bit surprising and called the move as a brilliant one by the Prasar Bharti.

He said eventually, we will also see advertisers flock the series which will be running for a few more days.

The inaugural show of the series on Saturday morning had 34 million viewers glued to their TV sets watching and enjoyed a rating of 3.4 per cent, while a telecast the same evening had 45 million viewers and a rating of 5.2 per cent.

The show bettered its performance on Sunday, with 40 million and 51 million people watching it in the morning and evening telecasts, respectively.

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News Network
April 14,2020

New Delhi, Apr 14: Legendary singer Lata Mangeshkar on Tuesday paid tributes to Dr BR Ambedkar on his birth anniversary.

The 90-year-old singer took to Twitter to extend her greetings on the occasion of Ambedkar Jayanti and also expressed gratitude for being able to get the chance to meet him.

"Namaskar. Bhartiya Savidhan ke janak mahamanav Bharat Ratna Dr BR Ambedkar Ji ki Jayanti par main unko koti koti vandan karti hu. (Namaskar. On the birth anniversary of Dr. BR Ambedkar, the father of the great Indian Constitution, I offer him a ceremonial offering)" she tweeted.

"Main unko pratyaksh roop se mil saki ye mera sobhagya hai. (It is my good fortune that I got the chance to meet him)," her tweet further read.
Ambedkar, commonly known as Babasaheb, dedicated his life to working for the upliftment of Dalits, women and the underprivileged.

Born into a poor Dalit family on April 14, 1891, Ambedkar became independent India's first law minister, the principal architect of the Indian Constitution and a founding father of the Republic of India.

He also campaigned against the social discrimination faced by Dalits and inspired the Dalit Buddhist Movement in 1956. Ambedkar was awarded the Bharat Ratna posthumously in 1990.

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