Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
June 9,2020

Mumbai, Jun 9: Actor Sonu Sood, who has been arranging transport for migrant workers stranded in Mumbai and has faced criticism from the Shiv Sena for "enacting a political script written by BJP", was stopped outside the Bandra Terminus in Mumbai by police from meeting labourers.

A Mumbai Police official said the actor was stopped by the Railway Protection Force (RPF) when he reached the station on Monday night to meet some labourers, and added that they have not received any complaint so far in this connection.

The migrant labourers were supposed to take the Shramik Special train from Bandra Terminus to Uttar Pradesh.

Mumbai's Nirmal Nagar police station's senior inspector Shashikant Bhandare told news agency PTI that "The actor was stopped by the RPF, not by us. He wanted to meet labourers who were going to their native place. We have not received any complaint regarding this till now."

Shiv Sena MP Sanjay Raut on Sunday wondered whether the BJP propped up Sonu Sood to "offer help" to migrant workers from north India stranded in Maharashtra amidst the lockdown, with the political motive to show the Uddhav Thackeray government in poor light.

In his weekly column 'Rokhthok' in Shiv Sena mouthpiece 'Saamana', Sanjay Raut questioned the sudden rise of "Mahatma" Sood on the social scene of Maharashtra during the lockdown.

Mr Raut also referred to an alleged "sting operation" against Sonu Sood ahead of the 2019 general elections, saying he had agreed to promote the BJP-led government at various platforms through his official social media accounts.

However, later that day Chief Minister and Shiv Sena president Uddhav Thackeray lauded Sonu Sood's initiative to arrange buses for stranded migrant workers.

The actor met Uddhav Thackeray at the latter's residence 'Matoshree' in suburban Bandra on Sunday night.

On Monday, Defence Minister Rajnath Singh backed Sonu Sood for his work for stranded migrant workers, and questioned the Maharashtra government's criticism of the actor.

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News Network
April 6,2020

New Delhi, Apr 6:  In an attempt to pump up Indians with positivity amid the testing times of coronavirus, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched a hope anthem - 'Muskurayega India.'

The song is set on the optimistic theme that sends out the message that the country will smile again if the country supports each other in the current crisis situation.

An initiative of Akshay Kumar's Cape of Good Films, the video of the song features all the lead actors of the industry including Ayushmann Khurrana, Bhumi Pednekar, Sidharth Malhotra, Vicky Kaushal, Raj Kumar Rao, Ananya Panday, Kriti Sanon, Jacky Bhagnani, and Rakul Preet.
Curated by Jackky Bhagnani's music label JJust Music and composed and sung by the talented Vishal Mishra, 'Muskurayega India' is a symbol of India's spirit of solidarity, battling against the coronavirus pandemic.

The soulful song penned by Kaushal Kishore also features cricketer Shikhar Dhawan and famous Mumbai based Radio Jockey Malishka.
The video of the song starts with Prime Minister Narendra Modi's televised address in which he is seen assuring the country that every Indian will come out victorious from the coronavirus crisis.

The video then features all the prominent faces of the cinema industry giving out the message of hope from their balconies, terrace and other spots of their houses.

The song urges people to stay home and support the people who are working to combat the virus, like police officials, and medical practitioners on duty amid the lockdown.

A locked-down view of some of the most prominent spots in the country like the India Gate, Hawa Mahal, and Mumbai's beaches are also featured in the video.

The song also spreads the message of social distancing and washing of hands to keep the infection away.

The video ends with a rhythm of the national anthem with the celebrities standing still to honour it and finally fades away with the Indian national flag.

As the country battles the novel coronavirus, the song is an attempt to uplift the spirit of togetherness of every Indian during the unprecedented crisis.

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News Network
July 26,2020

Washington, Jul 26: Regis Philbin, the iconic television personality best-known for his hosting duties on 'Live!' with co-hosts Kathie Lee Gifford and Kelly Ripa, and 'Who Wants to Be a Millionaire,' has died. The beloved star was 88.

According to People Magazine, the longtime television host died on July 24. His family shared a statement on Saturday, "We are deeply saddened to share that our beloved Regis Philbin passed away last night of natural causes, one month shy of his 89th birthday,"
"His family and friends are forever grateful for the time we got to spend with him - for his warmth, his legendary sense of humour, and his singular ability to make every day into something worth talking about. 

We thank his fans and admirers for their incredible support over his 60-year career and ask for privacy as we mourn his loss," the Philbin family says.

Philbin began his iconic career in 1988, as the host of 'Live! with Regis and Kathie Lee' alongside TV presenter Kathie Lee Gifford. After 15 years, Gifford left the ABC show but the pair remained close after her departure.

In 2001, the franchise became 'Live! with Regis and Kelly', co-starring Kelly Ripa before he left in 2011 after 23 years on-air.

From 1999 to 2002, Philbin also served as the original host of the widely popular game show 'Who Wants to Be a Millionaire.' In addition, the New York City native's hosting credits include 'Million Dollar Password', the first season of 'America's Got Talent', as well as a reoccurring co-host seat on 'Rachael Ray'.

Born on August 25, 1931, Philbin was raised in the Bronx and graduated from Cardinal Hayes High School in 1949 before attending the University of Notre Dame, where he earned a sociology degree in 1953.

After serving in the Navy, Philbin began his career in show business as a writer and made his way in front of the camera in 1961 with a local talk show in San Diego called 'The Regis Philbin Show'. Then in 1967, he became widely known as Joey Bishop's sidekick on 'The Joey Bishop Show'.

After a string of local talk shows, including 'A.M. Los Angeles' and 'Regis Philbin's Saturday Night in St. Louis', the star moved to New York in 1983 to host 'The Morning Show', which was renamed three years later as 'Live! with Regis and Kathie Lee'.

His accolades include Daytime Emmy Awards for outstanding talk show host for 'Live!' in 2001 and 2011 as well as an outstanding game show host for 'Who Wants to Be a Millionaire'. He also received a Hollywood Walk of Fame in 2003 and a Lifetime Achievement Award from the Daytime Emmy Awards in 2008.

Throughout his career, Philbin had various health issues. He underwent an angioplasty in 1993, followed by triple bypass surgery due to plaque in his arteries in March 2007. In December 2009, the television personality had his hip replaced.

Married twice, Philbin is survived by daughters J.J. Philbin and Joanna Philbin, whom he shared with his wife of 50 years, Joy Philbin. He was also father to daughter Amy Philbin, whom he shared with his first wife Catherine Faylen. Philbin and Faylen had another child, son Daniel Philbin, who died in 2014.

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