Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
June 26,2020

New Delhi, Jun 26: Actor Sushant Singh Rajput’s death has exposed the deep faultlines in the Hindi film industry with issues such as bullying, nepotism and discrimination emerging from tinsel town’s rarely discussed dark corners into the spotlight of introspection and debate.

The days since the death of the 34-year-old actor, whose body was found in his Mumbai apartment on June 14, have split the glamour industry down the middle – between ‘insiders’ and ‘outsiders’, 'us' vs 'them', and those born to fame and those who sweated for it.

That Rajput, who came from a middle class home in Patna and made his mark in mainstream Hindi cinema in what could be the classic fairytale, ended his life led to soul searching about power structures in Bollywood and also angry accusations at the biggies who call the shots.

'Outsider' Manoj Bajpayee said the structural shift that everyone in the industry wants to see will begin once the powerful abolish the "insider-outsider" divide.

"Nepotism has been in the debate for a few years now. It'll change only if each and every individual who is positioned well, who is established and powerful starts making efforts to make it healthy and democratic for all the talented people who are coming in," Bajpayee said.

“We will have to work very hard to turn this industry into a fraternity where each and everyone is welcomed," he said. Dibakar Banerjee, who directed Rajput in Detective Byomkesh Bakshy!, added that outsiders need to put in twice the amount of work as compared to star children to convince the industry, the public and the box office of their talent.

"The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite," he told news agency.

Rajput was considered that rare actor, after Shah Rukh Khan perhaps, to have transitioned from television to Bollywood stardom and his death opened the proverbial can of worms.

Detective Byomkesh Bakshy! was produced by Yash Raj Films, which also backed Rajput’s Shuddh Desi Romance. As rumours swirled about unfair contract details, the powerful production house and other industry bigwigs and star children such as Karan Johar, Alia Bhatt and Sonam Kapoor faced ire from not just the public but even some of their colleagues.

The untimely death of the young actor had clearly not just touched a chord but triggered a rallying cry for change.

An out of context, old clip from Johar's chat show Koffee with Karan in which Bhatt is seen joking about Rajput and Kapoor confesses not knowing him fuelled the anger.

Hashtags like #BoycottKhans, #boycottnepotism and #JusticeForSushantSinghRajput started trending online a day after the actor's death with many calling for a boycott for the films made by Johar and featuring star children.

An online petition on Change.org asking fans to boycott Johar, YRF and Salman Khan has gathered almost 38 lakh signatures so far.

Reflecting the split in filmdom, Johar unfollowed everyone on Twitter except eight people, including Prime Minister Narendra Modi, Shah Rukh Khan and Amitabh Bachchan.

Hate comments also made actor Sonakshi Sinha, daughter of veteran actor-politician Shatrughan Sinha, deactivate her Twitter account last week.

Kapoor, too, disabled the comments section on her Instagram page and that of her father, veteran actor Anil Kapoor.

The public's angst found resonance in Bollywood with many in the fraternity saying the industry needs to introspect on how it treats outsiders.

Actors Gulshan Devaiah and Sushmita Sen, directors Hansal Mehta and Onir and singers Sonu Nigam and Kumar Sanu were amongst the many people who spoke out on the deeply disturbing issues that Rajput’s death had thrown up.

Mehta made a distinction between nepotism and bullying. 

He said his son Jai Mehta was an assistant director in his own film Shahid and also in Anurag Kashyap's Gang of Wasseypur series. He stepped inside the door because of his father but got ahead because he is talented.

“So when people take off on nepotism they do not really address the elephant in the room. They belittle the real battle -- the battle is between the powerful and the rising, between old and new, between rigidity and change, between secure and insecure,” Mehta said.

The director also criticised those bullying people in the guise of criticism.

“People in power (inherited/earned) have no business bullying those perceived to be less powerful or dependent on them,” he said, adding that the debate had been narrowed down to target certain people not for reform or the larger good.

According to Sen, nepotism is a truth as old as the industry.

“I think competition is a great thing but it should be a fair one for everyone… We have lived with it for many years. If it needs to change then all of us need to take responsibility, no one person,” she told PTI.

Onir said calling out nepotism does not mean denying talent just because someone belongs to the industry.

“It is about empowering all those deserving and talented denied opportunity by blatant discrimination. It’s about marginalising talent and creating a non-inclusive space,” he said.

Devaiah, known for his roles in Shaitan and A Death in the Gunj, said there is a lot of "toxicity" in showbiz because of the power structures but actors need to safeguard themselves from getting into a position where they can "lose control".

The debate was just not about actors but also the music industry.

“I have a request for music companies. Today, Sushant Singh Rajput has died. An actor has died. Tomorrow you might such news about a singer, a composer or a lyricist. The state of affairs in the music industry... there is a bigger mafia in the music industry than the film industry…,” singer Sonu Nigam said in a heartfelt video after Rajput’s death.

His colleague Kumar Sanu also uploaded a video on Facebook this week, saying he can sense a "revolution".

"Since his demise, I can see a different revolution emerging. Nepotism exists everywhere. It's a little more in our industry. You (the audience) make us who we are… Filmmakers or the top people (in the industry) cannot decide. It is in your hand to make us," he said.

As the debate intensified, Aligarh scriptwriter Apurva Asrani said some ‘woke’ friends were trying to crush the movement the actor’s death had sparked.

“Claiming to want dignity for him, they want others to suffer indignity in silence,” he tweeted, sharing a thread in which other such as Shekhar Kapur Ranvir Shorey and Abhay Deol also discussed nepotism and the camp culture in Bollywood.

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News Network
March 12,2020

Chennai, Mar 12: Superstar Rajinikanth on Thursday clarified that he never aspired to become the Chief Minister of Tamil Nadu and said his plans for politics include different heads for his prospective party and a possible government headed by it.

In his first official press conference since December 31, 2017, when he announced to take the political plunge, the veteran star also said he planned to appoint as CM, an educated youth who was compassionate and had self-respect.

With a two-leadership system for party and the government, the former would act as an "opposition" to highlight issues and would not even hesitate to "remove", apparently the head of the government, if it fails to perform, he said.

His prospective party would focus on including a substantial amount of youngsters in the age group of below 45 years while the rest would comprise retired judges and IAS and IPS officials among others.

"I myself would reach out to them and invite them," to join him, the 69-year-old actor said.

Contrary to expectations, he however, did not make a concrete statement on floating his party but called for an "uprising" by youth, after which he would make his formal political entry.

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News Network
April 10,2020

New Delhi Apr 10:  Actor Salman Khan on Friday thanked people for staying indoors and shared two pictures, first showing Bada Qabaristan's (graveyard) gate which has been closed due to lockdown and the second was of an empty street in Mumbai.

The actor thanked the people for listening to the guidelines and understanding the gravity of this situation amid the 21-day government-imposed lockdown in view of coronavirus outbreak. The tweet by 'Dabangg' actor came soon after the conclusion of Shab-e-Barat.

Shab-e-Barat is observed as a day of forgiveness or atonement in Islam and leads to congregations at graveyards and religious places.

The 54-year-old actor took to Twitter and wrote, "Wah! Thank u for listening n understanding the gravity of this situation the country is in. God bless n protect each n every 1.

Over the past few days, appeals were made to the Muslim community from several quarters to not venture out of their houses to pray on Shab-e-Barat in view of the COVID-19 lockdown.

Earlier, the 'Tiger Zinda Hai' star shared his lockdown experience in a video message with nephew Nirvaan and urged people to take the government's advisory of self-isolation seriously amid the rising cases of coronavirus in the country.

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