We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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Agencies
July 8,2020

Washington D.C, Jul 8: Adding another feather to her cap, actor Priyanka Chopra on Wednesday announced that she has been chosen as the ambassador of the Toronto International Film Festival (TIFF) 2020.

Priyanka has joined the list of 50 celebrated filmmakers and actors who are invited as the ambassadors of the TIFF.

The 37-year-old star put out a post on Instagram and shared a montage featuring snippets of her empowering addresses at the TIFF. Along with the video, Priyanka noted that the TIFF has been a second home for her.

She wrote, "Throughout my career TIFF has been a second home for me, with many of my films, as both an actor and producer, making their world debut at the festival."

Talking about the film festival that focuses on special stories and storytellers, the 'Dostana' star added, "TIFF has always been at the forefront of supporting and championing global content that showcases diversity and inclusion, a charge led by my friend @cameronpbailey and his talented team, who work with passion to shine a spotlight on these special stories and storytellers."

"Even more than that, one of the most exceptional parts of the festival are the fans of cinema who congregate to celebrate the magic of the movies, and who have always embraced me with so much warmth and love," Priyanka added.

She shared that she feels proud to serve as the ambassador to the festival and noted," I am very proud to serve as an ambassador this year, and I look forward to continuing a relationship that I value tremendously."

The esteemed film festival will be opting for digital screenings and virtual red carpets in the wake of the coronavirus pandemic. The festival is scheduled to kick off from September 10 to September 19, 2020. 

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News Network
July 22,2020

Mumbai, Jul 22: Actor Sonu Sood on Wednesday launched an app to offer support to workers in finding right job opportunities in various sectors across the country.

Sood, who catapulted to the national spotlight for his work in helping migrants reach their homes amid the Covid-19 pandemic, has come out with a free of cost online platform called 'Pravasi Rojgar', which will provide all the necessary information and right linkages to find jobs.

The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic.

"Lot of thinking, planning and preparation have gone into designing this initiative over the last few months, in order to ensure that it is holistic and builds on the work already being done in the country.

"Extensive consultations have been held with top organisations that're involved at the grassroots level in skilling and placing the youth below the poverty line, NGOs, philanthropic organisations, government functionaries, strategy consultants, technology start ups and above all the returned migrants whom I have helped," Sood said in a statement.

The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country.

According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities.

'Pravasi Rojgar' will also be offering specific job training programmes like spoken English.

A 24x7 helpline have been set up in New Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore, Ahmedabad and Thiruvananthapuram. 

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News Network
June 6,2020

New Delhi, Jun 6: Actor Ayushmann Khurrana took the internet by storm as he posted a picture of himself in the dark 'Joker' avatar on Saturday.

Artist Swapnil Pawar transformed Khurrana into the 'Joker' through his artwork which the actor posted on his Instagram.

"Do I really look like a guy with a plan? You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it ... I'm an Agent of Chaos!" Khurrana quoted a famous dialogue from the film 'Joker' in the caption.

The 35-year-old actor, who hasn't played an outright negative role in his career further revealed his fascination for negative characters in the caption.

"Sinister, menacing, evil, cold, conniving yet brilliant, genius - have always thought of playing a negative character like Joker. Thank you @swapnilmpawar for reading my mind and this incredible artwork!" he wrote.

Khurrana believes that though it is good to portray different roles and he would love to play a negative character but the message at the end should be positive.

"I will be happy to play a negative character. I would love to play a morally corrupt person. That will be out of my realm. But the message, at the end of the day, should be positive. I don't want to endorse wrongdoings on screen," he said.

The new look of the 'Article 15' actor won hearts as the post was flooded with scores of comments from his fans.

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