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Zee launches 'Zindagi' channel with Pakistani content

[email protected] (PTI)
June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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Agencies
July 30,2020

New Delhi, Jul 30: On his 47th birthday on Thursday, actor Sonu Sood announced three lakh jobs for migrant labourers on the job portal 'Pravasi Rojgar' that he had launched earlier this month.

The 'Dabangg' actor who has launched several initiatives for helping migrant labourers of the country made the announcement about the additional three lakh jobs on his Instagram account.

Sood posted two flyers of the employment application and shared that the jobs came with additional benefits like PF and ESI.

"On my birthday a small initiative from my side...3 lakh jobs tied up for Pravasirojgar.com. All these will provide good wages, PF, ESI, and other benefits," he wrote in the caption.

He further went on to thank the organisations that had partnered with him for the initiative.
"Thank you AEPC, CITI, Trident, Quesscorp, Amazon, Sodex, Urban Co, Portea, and all others for creating these opportunities with me. #AbIndiaBanegaKamyaab @pravasirojgar," he wrote.

Hailed as the 'messiah' of migrant labourers, Sood has helped hundreds of thousands of migrants to reach their native places amid the coronavirus induced lockdown when many like them were walking back to their homes.

Besides labourers, he has also helped students and other people stranded in different parts of the country amid the lockdown. 

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News Network
July 23,2020

Mumbai, Jul 22: Actor Sara Ali Khan on Wednesday treated her fans to an extremely adorable family picture from a Holi celebration during her childhood days.

"Mother, Daughter- Iggy Potter. Riot of colours with Water Slaughter. Mommy so young I almost forgot her. Gulaal we threw, off-guard we caught her. But it was healthy fun with no totter. After all she's mother dearest- the OG Fautor," the 'Simmba' star poetically captioned the adorable Holi throwback picture on Instagram.

In the picture, Sara was seen coloured in Gulaal along with her mother Amrita Singh and brother Ibrahim Ali Khan. Sara looked loveable in the childhood picture as she wore an endearing smile with her neatly tied hair in a ponytail. Mom Amrita was seen smiling along with the kids, while she held little Ibrahim as he smiled and posed for the camera.

The post on the photo-sharing platform garnered more than 6 lakh likes within an hour of being posted.

Meanwhile, on the film front, Sara Ali Khan is awaiting the release of her latest comedy-drama 'Coolie No.1' with Varun Dhawan.

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Agencies
July 3,2020

Mumbai, Jul 3: Renowned Bollywood choreographer Saroj Khan died early on Friday morning due to cardiac arrest. She was 71.

The three-time National Award winner, who had choreographed some of the most memorable songs in Hindi cinema, was not keeping well for some time.

She was admitted to Guru Nanak Hospital in Bandra last Saturday after she complained of breathing issues. The mandatory COVID-19 test done at the hospital showed a negative result.

“She passed away due to cardiac arrest at around 2.30 a.m. at the hospital,” Khan’s nephew Manish Jagwani said.

In a career spanning over four decades, Khan is credited with choreographing more than 2,000 songs, including Dola Re Dola from Sanjay Leela Bhansali’s Devdas, Ek Do Teen from Madhuri Dixit-starrer Tezaab and Ye Ishq Haaye from Jab We Met in 2007.

She last choreographed for Tabaah Hogaye, featuring Madhuri from filmmaker Karan Johar’s production Kalank in 2019.

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